OUR STORY
WHERE CULTURE, CREATORS AND BRANDS BEGIN TO SPEAK THE SAME LANGUAGE.
Nineteen ninety-eight. The year the feed began to breathe. The moment the audience became the author. From that pulse, a new language was born a language built by hands on keyboards, voices in headsets, moments that never asked for permission. That’s where we live. Between culture and creation. Between brand and community. Between what’s made for them, and what’s made with them. 90EIGHT is not an agency. It’s a conduit. We design Natural Ads™, moments that move through creators, and live inside their worlds. Not on billboards. Not in ad breaks. But in the hands, eyes, and language of the people who make culture real. When they speak, it doesn’t sound like marketing. It sounds like belonging. Every creator has a rhythm. Every community, a code. We don’t interrupt it. We translate it. Every post, every frame, every gesture designed to feel native, engineered to feel true. Because the future of advertising doesn’t look like advertising at all. It looks like people. Talking to people. That’s the art we build.
MISSION & VISION
ADVERTISING WITH PURPOSE AND PRESENCE.
Our mission is to design a new form of advertising one that feels human.
We believe culture should not be borrowed, but built with the people who create it.Through Natural Ads™, we help brands find belonging inside gaming culture not as sponsors, but as participants in the story
Our vision is a world where advertising disappears into authenticity.
Where every brand speaks through creators, every message moves through community, and every story feels like it was meant to be there.
This is the evolution of marketing. This is how context becomes connection.
OUR VALUES
THE PRINCIPLES THAT DEFINE EVERY STORY WE BUILD.
